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"Real Artist Ship" - Steve Jobs

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Brittany Rhoades, MSN, APRN, CCNS, CCTN
Baylor St. Luke's Medical Center
Houston, TX, USA

Fall has officially begun! There are two things that are almost guaranteed during this time of year: The leaves will not change color in Texas and Apple Inc. will be holding a spectacular launch event to showcase products with capabilities that we never knew we needed, but soon cannot live without. Regardless of your mobile device preference, the Apple release typically stirs a reasonable amount of curiosity for all.

In 1983, Apple Inc. launched the first Macintosh computer. I highly doubt the company or creators were envisioning the iPhone 7 that would come 33 years later. However, the Macintosh and the company's "Think Different" mantra was the beginning of something spectacular. It's hard to imagine Millennials answering phones that still sing Hello Moto. Not only have Apple products strongly shaped current culture, but also society has loosely coined the post millennial youth the iGeneration.

Have you ever stopped to think about the magnificent products or ideas that were conceptualized, but never fully developed? Steve Jobs held a fundamental principle about the production and process of Apple products: "It's not done until it ships" [1]. Imagine where we would be today had Jobs only envisioned the Macintosh computer or iPhone, but never designed the product. Just as devastating, what if he had developed prototypes but never released the product worldwide? Transplant and VAD multidisciplinary team members are producing incredible new ways to enhance the patient experience and quality. Clinicians live in a time when there are exciting new technologies in order to assist with almost any challenge that arises. Due to increasing complexities of patient care, the Institute of Medicine (IOM) proposed clear guidelines that nurses engage in lifelong learning [2]. Nurses and allied health care professionals alike have risen to the IOM's challenge and continue to achieve phenomenal patient care goals. The missing component of the IOM's recommendation is, "It's not done until it ships", which translates in healthcare to, "It's not done until it is published."

There are numerous benefits to writing for professional publication. Most importantly it provides the healthcare clinician an avenue to share valuable wisdom and insight for patient care. Writing for Nursing Publication guides the novice writer through each stage of the writing process from "Preparing to write" to "Final paper through publication" [3]. In addition to guidance for the writing process, the book provides insight into journal selection and types of article are provided.

For clinicians that prefer more of a traditional learning framework but lack the ability to commit to a weekly classroom setting, there are online open courses. The University Of Utah School Of Nursing offers a "Writing for Professional Journals" open course that can be completed online at the convenience of one's own schedule and free [4].

Despite the best tools and references, writing for publication can feel daunting to even the most expert clinician; however, there are many great references available to assist with the process. Mentorship is an excellent way to gain experience in writing abstracts and writing for professional publication. Writing with a mentor or published author allows the novice writer to gain expert advice and reduces the barriers often encountered with the writing process. It partners the expert clinician with the expert author in order to achieve successful publication.

There's no better way to start the writing process than through abstract submission. Writing an abstract allows one to gain valuable writing skills. Poster and podium presentations are excellent opportunities to further develop abstract writing and oral presentation skills. ISHLT 2017 Call for Abstracts is currently open for submission through: October 25, 2016, 11:59 pm, EDT. To find additional information on abstract submission visit 2017 ISHLT Call for Abstracts [5].■

Disclosure Statement: The author has no conflicts of interest to disclose.


  1. Isaacson W. Steve Jobs. New York: Simon & Schuster; 2011. P143 & 161.
  2. Institute of Medicine. Summary of the February 2010 forum on the future of nursing: Education Washington, DC: National Academies Press; 2010.
  3. Oermann MH. & Hays JC. Writing for publication in nursing. 3rd ed. New York: Springer Publishing Company; 2016.
  4. Morton PG. Writing for professional journals. Retrieved from http://nursing.utah.edu/journalwriting/
  5. ISHLT. "Call for abstracts: thirty-seventh annual meeting and scientific sessions April 5-8, 2017." International Society for Heart and Lung Transplantation, www.ishlt.org/ContentDocuments/ISHLT_Call4Abstracts_2017.pdf

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